Supercute X Harlem Tap Room and Brewery
You know Brixton Brewery. Now meet the new contender of Craft Beer in Brixton.
Where’s the bar?
You’re standing in it.
The first time I heard about Supercute, someone pointed me not to a doorway but to a sound—congas and claves from a phone-lit corner, a salsa break sliding into bachata and then Afrobeats, the kind of rhythm that makes strangers nod like old friends. No velvet rope. No sign screaming for attention. Just two speakers, one barman, and fifty—sometimes a hundred—people moving together in the heart of Brixton Village. It was chaos in the best way.
In a city that keeps building bigger to feel smaller, Supercute did the opposite: tiny footprint, outsized feeling. People started calling it “that super cute bar,” and the name stuck. The street became the stage. Brixton Village the backdrop. The vibe—open, mixed, gloriously un-precious—did the marketing.
From that one-metre square, a brand took shape. Out of the energy came making their own—first playful ciders, then beers brewed with a local partner. The bar wasn’t just pouring anymore; it was producing.
Buying the Supercute Brewhouse
Then came the gut punch: the brewing partner went under.
Most small brands would fade to black. Supercute chose the plot twist. They made the most un-tiny move imaginable—they acquired the brewery—brought the original brewer back, told him to play and cook, and doubled down on what people actually loved.
It wasn’t expansion for its own sake; it was continuity. Keep the flavour, keep the culture, keep the promise that the street had built.
Supercute Harlem Taproom (born of the Brixton × Harlem Twinning)
The next chapter needed a bigger room — and a bigger idea. In 2021, Brixton’s BID and Harlem’s 125th Street BID formally twinned to share best practice and turn two kindred neighbourhoods into active collaborators. That twinning jumped off the page in August 2023 with the Brixton × Harlem Festival, a five-day programme of music, food, art and business exchanges across the town centre — and delegations travelling both ways to turn talk into work.
Out of that energy came the Supercute × Harlem Taproom in Market Row — a physical place where the exchange pours by the glass. The taproom serves Supercute’s own lineup alongside Harlem Brewing Company beers developed with founder Celeste Beatty (think 125th Street IPA and a bright witbier brewed in the UK). It’s not pastiche; it’s a real transatlantic production partnership you can taste.
Practically, that means open-deck nights, talks, and skill-sharing. The partnership also points to a longer game: a brewing exchange linking education and opportunities “across the pond,” so young talent in Brixton and Harlem can learn on each other’s kit. More information here.
16 Supercute Beers
Sixteen products in short order; a taproom built to show them off; a brand grown without losing the street in its voice.
Core pours (highlights):
Crybaby (Hazy Pale Ale) — juicy citrus/stone fruit, soft finish; the top seller for a reason.
Kissy Kissy (Cherry Sour) — bright cherry, lightly tart, dangerously crushable.
Nobody Loves You (Stout) — “Brixton noir”: dark chocolate, coffee, dry snap.
Japanese Lager — clean, rice-lightened body; crisp, repeatable.
IPPA (IPA) — classic tropical-pine with bitterness dialled for sessionability.
The Tear that Tells the Truth
The story’s etched in the mark: a Brixton girl with a single tear—heart on sleeve, chin up. It says: yes, this is hard; yes, we’re doing it anyway. Supercute calls it rebellious innocence—a promise to fight your corner with a smile. It started on a one-metre square. Now it pours on Market Row.
Visit: Market Row, Brixton • Open deck Thursdays • Walk-ins welcome. First-timer flight: Japanese Lager → Crybaby → Kissy Kissy → Nobody Loves You (clean start → soft middle → bright twist → dark finish)